When we buy a business we not only want to know what we are getting, but we want to know what we can do with it – that is, what potential it has.
The greater certainty we have about being able to execute on improving the business, the more willing we will be to take on the acquisition. Sometimes it is simply a matter of acquiring a competency or capacity that will enhance our existing business, but for lots acquirers it is simply bringing a business up the curve on industry best practice.